Interesting stats for the online publishing

The challenge to generate revenues and audience is harder than ever online. huge number of publishers small or big are pitching for user attention, and with huge number of and crouded options the traffic is getting more distrubuted out. On top of all this the online advertisement prices are continusly declining and most of the publisher are far from identifying opertunities to make money from their mobile traffic.

A few stats for online publishing

  1. There are 14.3 trillion webpages live. (
  2. More than 5.3 trillion display ads were served to U.S. users in the last year. (ComScore)
  3. The average effective CPM on the desktop Web is about $3.50; it's $0.75 on mobile. (Kleiner Perkins Caufield & Byers)
  4. 23.1 percent of traffic to U.S. websites comes from mobile devices. (Walker Sands)
  5. 10% of U.S. advertisers' budgets goes to mobile. (Kleiner Perkins Caufield & Byers)
  6. Average online video ad prices for top-tier sites fell 10-15 percent last year, compared with 2011. (Brightroll)
  7. 6 percent more ad impressions were served in the fourth quarter of 2012 than the fourth quarter of 2011. (ComScore)
  8. The top 10 Internet ad sellers control 72 percent of the market. (IAB)
  9. Taking out Google and Facebook, display advertising grew 3.8 percent in 2012. (Pivotal Research)
  10. Without spending by e-commerce companies, online advertising grew less than 10 percent. (Pivotal Research)
  11. 31 percent of ad impressions served are never seen by consumers. (Comscore)
  12. 29 percent of U.S. website traffic comes from bots. (Solve Media)
  13. The Huffington Post publishes a story every 58 seconds. That's as many as 2,000 pieces a day. (Digiday)
  14. By 2015, over 25 percent of online display advertising dollars will be spent through real-time bidding. (IDC)
  15. 39 percent of search traffic from Google now has search terms withheld, making it difficult for publishers to figure out where their audience is coming from. (Optify)


Happy online publishing by ZITIMA

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